Client: St George Community Housing
St George Community Housing
SGCH
Client
St George Community Housing
Date
2022
Scope
Competitor analysis
Brand architecture
Logo refresh
Identity design
Brand guidelines
Stationery
Marketing collateral
Hoarding
Signage
Reporting
Illustration art direction
Illustrator
Antra Svarcs
Great places, thriving people, connected communities.
St George Community Housing (SGCH) provides sustainable, safe and affordable housing as the foundation for customers to connect to opportunities and build their communities.
SGCH provide services that enable customers to sustain their tenancies and connect customers to services that foster and support their goals. Taking a place-based approach, SGCH work with communities to offer localised activities and engagement that is tailored to their needs and aspirations. The goal being to create and pursue opportunities with values-aligned partners to increase the supply in Greater Sydney.
Founded in 1985, SGCH provides a place to call home for 11,500 people in 7,000 properties across the Sydney metropolitan region. SGCH are a recognised Tier 1 provider under the National Regulatory System for Community Housing.
Citizen has had the pleasure of working with SGCH since 2017 on their corporate reporting. In 2022 we undertook a brand refresh that updated the logo, tweaked the colour palette and introduced new graphics and templates.