Positively Penrith

Client
Penrith City Council

Date
2020–2022

Scope
Brand positioning and strategy
Brand architecture
Logo
Identity
Marketing collateral
Corporate communications
Advertising and Campaign
Marketing strategy
Market research

Project background

Penrith City Council has adopted a refreshed approach to its brand and marketing with refreshed strategic positioning , "Positively Penrith”. Building on the well recognised Penrith “P” and Council's strategic marketing over the last ten years, the refreshed brand will drive new opportunities, and position Penrith as one of Australia's most liveable cities, being the ideal destination for residents, visitors, students and businesses.

The brand refresh leverages what makes Penrith so distinct and different, being our people and our enviable lifestyle, in addition to the economic benefits and potential that significant infrastructure investment brings to our growing city. It also acknowledges our leadership and projects a positive future for Penrith.

It builds on the strengths of the existing brand and introduces a contemporary colour palette and refreshed language, including the tagline, "Positively Penrith”, to communicate a consistent and compelling story about Penrith.

The refreshed brand was implemented from mid-September 2022.

Discover more:
Penrith City Council
Positively Penrith Brand Video